Our Team

Herilaine Casais, Founder and Director

Herilaine CasaisHerilaine has extensive experience in international business development and marketing, helping businesses especially in Latin America and Europe. She now leads our team and directs our day-to-day business operations.

She has worked for several American companies in the United States and at the U.S. Foreign Commercial Service (USFCS) in Brazil. At the USFC she helped U.S. companies introduce their products to new markets, and assisted them in connecting and developing their businesses in Brazil.

Throughout her international professional life, Herilaine developed a wide-reaching network that includes businesses, industry and trade institutions, and government agencies in different countries. She has been working with international clients conducting businesses with the U.S. in several areas and across industries.

Today, Herilaine leverages that experience, deep knowledge and her valuable contacts in her work at Decisive International Market Access. She manages client relationships and institutional partnerships in South America and U.S. markets. Herilaine is also very much involved in all of our clients’ international business and marketing projects.

Away from work, Herilaine likes to travel and volunteer on the Green Committee of her child’s school, working with recycling programs and UNICEF’s Tap Water campaign.


Team Profile

Herilaine has assembled a team of experienced professionals in various aspects of business development, marketing and management to help our clients access, sell, and grow in a sustainable way in the U.S. and other international markets. Our team’s vast international business experience and broad industry backgrounds enable us to work on a wide range of projects and processes.

Business Background:

Our team has more than sixty-five years of combined experience in international business and marketing. Our experience includes several roles in international business development, marketing, client relations management, sales, advertising, product and service development, purchasing, strategic planning, corporate strategy, project management, management and leadership roles, as well major executive positions.

Industries, Markets and Segments Highlights:

Our experience includes multicultural retail and consumer packaged goods; plastics; consumer & industrial paper and packaging solutions; U.S. & foreign government business and regulations; sustainability and waste management; medical devices; marketing services; advertising services; language services; publishing; TV/film production, and more.

Global Clients Experience:

We have worked with major businesses such as: Nestle, Procter & Gamble, Unilever, Coca-Cola, PepsiCo, Kraft, IBM, American Airlines, United Airlines, British Airways, Lufthansa, Becton Dickinson, Bayer, Xerox, UNDP and UNICEF, among others.

International Scope:

Our team members have lived and worked in major world cities and thriving areas throughout North America, South America, and Europe, including New York, Los Angeles, Miami, Washington-D.C.; (U.S.) Toronto (Canada); Brasilia, Curitiba (Brazil) and Coruna, Santiago de Compostela (Spain).

Our work and businesses took us to other major cities around the world and to name a few, the list includes: San Francisco, Chicago, Dallas, Houston, San Antonio, Las Vegas, Phoenix, Atlanta (U.S.); Montreal (Canada); Sao Paulo, Rio de Janeiro, Porto Alegre, Goiania, Manaus, Amapa (Brazil); Montevideo (Uruguay); Caracas (Venezuela); Buenos Aires (Argentina); Bogota (Colombia); Mexico City, Guadalajara, Monterey (Mexico); Paris (France); Brussels (Belgium); Madrid (Spain); Geneva (Switzerland); Nuremberg (Germany); Tokyo (Japan) and Beijing, Shanghai (China).

Our international reach does not stop there. Our team members speak fluent Portuguese, Spanish, Galician and English. Collectively, we have also helped clients in Chile, Honduras, Costa Rica, Ecuador, Peru, Puerto Rico, United Kingdom, Ireland, Slovenia, Australia, Philippines, India and Malaysia.

Team’s Interests: Traveling, chorus, volunteering, fitness, gardening, viticulture and international foods!

Additional Professional Associates

Decisive International Markets contracts with professionals from branding, advertising, marketing, and other fields to achieve stated project objectives for our clients.